Gartner Research

Defining Personal Analytics — Consumers Meet Smart Agents

Published: 30 July 2015

ID: G00280139

Analyst(s): Nick Ingelbrecht , Gareth Herschel


Personal analytics empowers individuals to analyze and exploit their own data to achieve a range of objectives and benefits across their work and personal lives. Marketing managers can offer personal analytics features and services to drive product sales and personalize ecosystem offerings.

Table Of Contents


  • Personal Analytics Markets
    • Personal Analytics and Smart Agents
    • Personal Analytics: What It's Not
    • Monetizing Personal Analytics
  • Sample Vendors

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