Gartner Research

Market Guide for Trade Promotion Management and Optimization

Published: 10 August 2015

ID: G00274660

Analyst(s): Dale Hagemeyer

Summary

Consumer goods manufacturers spend upward of 25% of revenue on trade promotions — and more each year. Better visibility, analysis and collaboration with retailers are required to combat this trend. CIOs and IT leaders should use this guide to help business partners understand technology's role.

Table Of Contents

Market Definition

Market Direction

Market Analysis

Representative Vendors

  • Accenture CAS
  • Adesso Solutions
  • AFS Technologies
  • Comarch
  • CPGToolBox
  • Data Ventures
  • Exceedra
  • Flintfox
  • ITC Infotech
  • Klee Commerce
  • NeoGrid
  • Nielsen
  • Oracle
  • Periscope, a McKinsey Solution
  • Retail Insight
  • SAP
  • TABS Group
  • T-Pro Solutions
  • UpClear
  • Wipro Promax Analytics Solutions (WPAS)
  • Xtel

Market Recommendations

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