Gartner Research

Survey Analysis: Multichannel Retailing — A Transatlantic Comparison

Published: 24 November 2015

ID: G00292739

Analyst(s): Tom Enright


Retailers and direct-to-consumer businesses take different approaches to developing fulfillment and return operations, despite sharing common goals. This survey shows supply chain leaders in these organizations how their transatlantic counterparts are creating consumer shopping experiences.

Table Of Contents

Survey Objective

Data Insights

  • Retail Strategic Directions
  • The Benefits of Multichannel Operations
  • Assortment Availability Across Shopping Channels
  • Inventory Visibility and Management
  • The Availability of Seven Key Shopping Services
    • Click and Collect in-Store
    • Click and Collect at a Store Locker or Drive-Through
    • Click and Collect Remotely From the Store
    • Reserve and Collect In-Store
    • Ship From Store to Consumer's Home
    • Ship From Store to Consumer's Work or Other Address
    • Drop Ship to Consumer's Home
  • Order Fulfillment
  • The Management of Product Returns
  • Methodology

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