Published: 25 November 2015
Summary
SaaS shows no signs of decline, with even the poorest SaaS segment seeing a CAGR of 19.7% through 2019. However, subtle changes to demand patterns mean that SaaS vendors' product strategists need to change their go-to-market approaches or risk missing out on the burgeoning opportunity.
Included in Full Research
- Complexity Increases as SaaS Scales Into Large Enterprises
- Market Structure Trend
- SaaS Sales Will Almost Double by 2019
- SaaS Leads Adoption of Public Cloud
- SaaS Deployments Are Replacing Traditional Applications and Adding Net-New Applications
- Buyers Trend
- Buyers Expect SaaS to Solve Growing Total-Cost-of-Ownership Expense and Bring Faster ROI — Yet With Scale Comes Complexity
- Security and Data Security Concerns Are Still Common
- Business Units Own the Control of SaaS Applications
- Cloud Adoption Across Vertical Industries Depends on the Environment in Which They Operate
- SaaS Investments Continue to Increase Across All Regions
- SaaS BI Starts With Data That Sits in the Cloud
- CRM Across and Within Department Sales Critical to New Growth
- ECM Suites Slowly but Steadily Adopt SaaS, While Enterprise File Synchronization and Sharing Provides New Cloud-Based Opportunities
- HCM and Financial Management Systems Will Continue to Power the SaaS ERP Market
- Office Suites Are Reaching the Cloud Office Tipping Point
- PPM SaaS Alternatives Gain Favor in Difficult Times
- Expectations for SaaS SCM Adoption Are High, but Current Adoption Remains Nascent
- Web Conferencing and Collaboration/Social Software Suites Experience Continued Growth in SaaS Adoption
- On-Premises Solutions Improve Their Implementation, Pricing and Upgrade Model to Make SaaS Less Attractive
- Business Intelligence
- Customer Relationship Management
- Digital Content Creation
- Enterprise Content Management
- Enterprise Contract Management
- Enterprise Resource Planning
- Office Suites
- Project and Portfolio Management
- Supply Chain Management
- Teaming Platforms and Social Software Suites
- Web Conferencing
- Others