Gartner Research

Enterprise Architects Combine Design Thinking, Lean Startup and Agile to Drive Digital Innovation


Business model and technology innovations are relentless. Every organization must learn and experiment to develop products, services and new ways of working. A combination of iterative, experimental methodologies is needed to support digital innovation efforts.

Published: 04 February 2016

ID: G00295415

Analyst(s): Marcus Blosch Neil Osmond David Norton

Table Of Contents


  • Introduction
  • Innovation Demands a Combination of Iterative, Experimental Approaches
    • Use Design Thinking to Understand the Customer and Discover the Real Need
    • Evolve the Innovation Using Lean Startup
    • Use Agile to Build Out and Evolve the Technology Elements of the Innovation
  • Putting It All Together
    • 1. Just Do Something
    • 2. Don't Get Hung Up on the Methodologies
    • 3. Give People the Freedom and Support to Innovate
    • 4. Move to Service-Oriented Technical Architectures

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