Gartner Research

Digital Business KPIs: Defining and Measuring Success

Published: 03 March 2016

ID: G00297283

Analyst(s): Hung LeHong


It's time for enterprise CEOs, chief digital officers and CIOs to move beyond the transformation stage and set metrics and goals that lay out the digital business journey. This report describes the key performance indicators necessary to do so.

Table Of Contents


  • Two Kinds of Digital Business KPIs
    • 1. Digital Business KPIs That Describe Optimization of Current Business Model
    • 2. Digital Business KPIs That Measure Transformative Growth
  • Recommendations

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