Gartner Research

Use Mobile App Analytics to Increase Engagement and Performance

Published: 14 March 2016

ID: G00297924

Analyst(s): Adrian Leow , Jason Wong

Summary

Application development leaders must leverage multiple aspects of mobile app analytics to enhance their overall app strategy. This research discusses best practices for using operational and behavioral analytics to drive more compelling app user experiences.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Employ Operational and Performance Analytics for All Mobile Apps
  • Apply Mobile Behavioral Analytics to Capture Detailed App Usage and Patterns
  • Deploy Analytics Tools Specific to Their Use Cases

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