Gartner Research

Market Guide for CRM in Pharma and Biotech

Published: 18 March 2016

Summary

The CRM vendor landscape for pharma CRM can be divided into major global players, regional solution offerings, and niche software and service companies. This year's Market Guide explores these layers within the context of the industry trend to increase and optimize digital engagement with doctors.

Included in Full Research

  • Feature and Functionality Categories
  • Additional Considerations
  • Changes to Vendor Profiles
  • Representative Vendors of CRM in Pharma and Biotech
    • Aurea
    • Cirrius
    • Close-Up International
    • IMS Health
    • Infonis International
    • Interactive Medica
    • Ivy
    • Media-Soft
    • Pharmony Services
    • Pitcher
    • Prolifiq Software
    • Skura
    • StayinFront
    • Synergistix
    • Trueblue
  • Veeva Systems
    • Other Vendors

Analysts:

Stephen Davies

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