Gartner Research

2016 CEO Survey: The Year of Digital Tenacity

Published: 05 April 2016

ID: G00296113

Analyst(s): Mark Raskino


The 2016 Gartner CEO and Senior Business Executive Survey shows that weakening economies must not deflect CEOs and CIOs from digital business transformation.

Table Of Contents


  • Recommendations Based on Data Insights
    • Stick to the Digital Business Transformation Plan or Double Down Instead
    • Prioritize Tech Initiatives That Focus on End-User Customers and New Core Talent
    • Drive Digital Into the Core of Your Products and Services
    • Start a Linked Initiative to Redefine Productivity for the Digital Age
    • Redesignate Cybersecurity as a Business Accountability Understood by All
    • Benchmark Against Born Digital and Tech Companies, Not Just Existing Competitors
    • Take the Co-pilot Seat to Lead the Digital Journey
  • Data Insights
    • Despite Headwinds, CEOs Remain Committed to Growth and Business Investment in 2016
    • Business Environment Issues Like Oil Prices and Economic Growth Have Not Derailed Most CEOs
    • Customers and Staff Have Risen Considerably as Priority Areas for CEOs in 2016
    • IT Has Fallen Slightly as a CEO Priority; 2015 May Have Been Their "Peak Digital Attention" Year
    • Productivity Is a Latent Issue for CEOs: in 12th Place Unprompted, but Very Important When Asked
    • The CEO Is the Single Most Important Leader of Digital Business Change; CIO Is Close Second
    • Value Dependency on Tech-Related Intangible Assets Will Gradually Increase
    • Half of CEOs Expect Their Industries to be Substantially or Unrecognizably Transformed by Digital
    • Three-Quarters of CEOs Expect Those Digital Industry Changes to Bring Higher Profit Margins
    • CEOs Expect 46% of Customer Perceived Value in Their Products to Be Digital by 2019
    • CEOs Are Evenly Split on Whether Cybersecurity Is Primarily a Business or a Technology Issue
  • Appendix
    • Further Analysis Charts

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.