Gartner Research

Market Guide for Online Fraud Detection

Published: 10 October 2016

ID: G00310495

Analyst(s): Tricia Phillips , Jonathan Care , Avivah Litan


Online fraud detection markets have continued to evolve, responding to increasingly advanced attacks. A further wave of vendors has appeared with machine-learning offerings, but lack in-depth fraud expertise. Fraud managers are demanding insight into how advanced analytics systems make decisions.

Table Of Contents

Market Definition

Market Direction

  • Advanced Analytics Startups Are Promising Significant Fraud Reduction Benefits
  • Demand for Cross-Channel Analytics Leads to the Rise of the Fraud Hub
  • Improving Return on Investment (ROI) of Fraud Prevention
  • 3-D Secure Payment Authorization Continues to Disappoint Card Acceptors

Market Analysis

  • OFD Goals
  • OFD Target Markets
  • Layers of Online Fraud Detection
  • OFD Techniques
  • OFD Deployment Options
  • OFD Evolution

Representative Vendors

  • Fraud Platforms and Fraud Hubs
    • Accertify
    • BAE Systems Applied Intelligence
    • CyberSource
    • Easy Solutions
    • Experian
    • Featurespace
    • Feedzai
    • Forter
    • Guardian Analytics
    • Kount
    • Nice Actimize
    • Plus Technologies & Innovations
    • RSA
    • Sift Science
    • ThreatMetrix
  • Call Center Fraud Prevention Technologies
    • Contact Solutions
    • Pindrop Security
  • Dynamic User Identification and Assessment Technologies
    • BioCatch
    • iovation
  • Online User Account Protection
    • Distil Networks
    • Fox-IT
    • IBM Security Trusteer
    • Kaspersky Lab
    • NuData Security
    • Shape Security

Market Recommendations

  • Consider the Total Revenue Impact of Any New Fraud Solution
  • Make Use of Risk Transfer Vendors When Engaged in Higher-Risk Business
  • Seek Alternatives to 3-D Secure to Reduce per-Transaction Cost of Fraud Detection
  • Ensure Vendor Solutions Provide Case Management Capability in Addition to Analytics

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