Gartner Research

Compose the From/To/Because Story to Convey a Behavior Change Journey

Published: 16 February 2017

ID: G00324027

Analyst(s): Christie Struckman , Elise Olding


As uncertainty abounds about the future, CIOs should influence their organization to change by crafting the change journey — the starting point, the destination, the reason for the change, and the initial first steps.

Table Of Contents


  • Start by Defining the "Bookends" — the "From"
  • Finish Defining the "Bookends" — the "To"
  • The Challenge of Change
  • Identify the Reason for Change — the "Because"
  • Find the Path With First Steps

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.