Gartner Research

Define a Value Proposition for a Winning Business-Outcome-Driven EA Program

Published: 16 February 2017

ID: G00310309

Analyst(s): Brian Burke, Betsy Burton, Jack Santos, Saul Brand

Summary

EA leaders struggle to demonstrate the value propositions of their EA programs. Enterprise architecture and technology innovation leaders tasked with starting, advancing or renewing a business-outcome-driven EA program must construct and pitch a value proposition to engage and motivate stakeholders.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Focus the EA Value Proposition on Contributing to Business Value
  • Take a Value-Based Approach to Building the EA Value Proposition
  • Use the Business Outcome Statement as a Critical Input to the EA Value Proposition
  • Define What the EA Program Will Offer Business Leaders by Asking and Answering Key Questions

Case Study

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