Gartner Research

On-Shelf Availability: How to Choose a Measurement Method and Decide Where to Focus Your Efforts

Published: 27 February 2017

ID: G00324366

Analyst(s): Chris Poole , Simon Bailey


Many suppliers mistakenly view OSA solely as a challenge for retailers, not as a commercial opportunity for themselves. This report shows why it's in supply chain leaders' interest to accept some accountability for OSA, describes measurement methods, and suggests how they should focus their actions.

Table Of Contents
  • Key Challenges



  • Be Clear About OSA Definitions and Assume a Level of Accountability for OSA Proportional to How Much Control You Have Over the Delivery of Goods to Shelves
  • Evaluate the Benefits and Limitations of Diverse Approaches to OSA Measurement to Identify the One Best Suited to Your Needs and Capabilities
  • Choose Where to Focus Your Investment in OSA by Weighing Up Considerations of Store Format, Product Category and Timing
  • Identify the Key Drivers of Out-of-Stocks With the Help of a Root-Cause Tree, and Take Steps to Eliminate Them Permanently

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