Gartner Research

Develop an Online Marketplace for Increased Traffic, Assortment and Revenue

Published: 15 March 2017

ID: G00319880

Analyst(s): Jason Daigler

Summary

Digital commerce sales on online marketplaces are steadily increasing, causing application leaders responsible for digital commerce technologies to consider new strategies to keep pace. Adding marketplace functionality to a commerce site can increase revenue and improve customer satisfaction.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Augment Existing Product Catalog Before Considering New Categories
  • Create Consistent Customer Experiences Across All Product Sellers
  • Monitor Vendors Closely and Plan for Logistics Changes Prior to Implementation

Case Study

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