Progressive web apps aim to disrupt the mobile app paradigm by bridging the web experience with native app functionality. Application leaders responsible for mobile app strategies must determine when — not if — they need to factor in PWAs as part of their overall mobile development strategy.
Impacts and Recommendations
- Consumer app fatigue is forcing application leaders to re-evaluate their approach to mobile web versus mobile apps
- Progressive web apps will require application leaders to work with designers to reassess mobile websites and apply more app-oriented UX
- PWAs will cause application leaders to tighten use cases for mobile apps and hone apps with mobile-first design functionality
Gartner Recommended Reading