Gartner Research

Magic Quadrant for Multichannel Campaign Management

Published: 11 April 2017

ID: G00307776

Analyst(s): Mike McGuire , Adam Sarner , Jennifer Polk , Noah Elkin

Summary

Marketing leaders will find a host of new vendors in this year's Magic Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement.

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Adobe
    • AgilOne
    • Emarsys
    • Episerver
    • Experian
    • IBM
    • Listrak
    • Marketo
    • Maropost
    • Oracle
    • Pegasystems
    • Pitney Bowes
    • RedPoint
    • Resulticks
    • Sailthru
    • Salesforce
    • SAP
    • SAS
    • Selligent
    • Sitecore
    • Teradata
    • Zeta Global
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

  • Functions
  • Digital Marketing Capability
  • Market Presence, Momentum and Viability

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

Context

Market Overview

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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