Gartner Research

Don't Treat Your Customer Like a Criminal

Published: 28 April 2017

ID: G00324125

Analyst(s): Tricia Phillips


Many organizations employ onerous identity corroboration methods at account creation and login. Security and risk management leaders must transform their approach to customer identity validation with new technologies and strategies to create a foundation of trust with their customers.

Table Of Contents
  • Key Challenges



  • A Better Way to Stop a Bot
  • Actions Speak Louder Than Words
  • Build Context-Aware Gates, Not Walls
  • Summary

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