Gartner Research

How to Apply Artificial Intelligence to Digital Commerce

Published: 16 May 2017

ID: G00300290

Analyst(s): Sandy Shen , Jason Daigler

Summary

Artificial intelligence and machine learning can improve digital commerce performance, but are not a solution to all problems. Application leaders for digital commerce technologies should be aware of the benefits and limitations of AI and use a pragmatic approach to deliver tangible results.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Identify Use Cases Suited for AI
    • Pattern Recognition/Classification
    • Prediction
    • Natural-Language Processing
  • Augment Employees With AI for Better Decision Making
  • Pilot to Fail Fast

Case Study

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