Gartner Research

Definition: Digital Trust

Published: 24 May 2017

ID: G00329409

Analyst(s): Ant Allan , Monica Zlotogorski , Felix Gaehtgens , Frank Buytendijk


Digital trust underpins every digital interaction by measuring and quantifying the expectation that an entity is who or what it claims to be and that it will behave in an expected manner. CIOs who lead digital business initiatives need to learn how digital trust differs from traditional trust models.

Table Of Contents
  • Key Challenges



  • Definition
  • Attributes of Digital Trust
  • How Digital Trust Differs From Traditional Trust
  • Agency: Not All Trust Is the Same
    • Transactional Trust
    • Competence Trust
    • Representational Trust
    • Mutual Understanding of Trust
  • The Scope of Digital Trust Includes All Connections in Digital Interactions
  • Spontaneity: How Digital Trust Is Established

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