Gartner Research

Digital Business Ambition: Transform or Optimize?

Published: 30 June 2017

ID: G00333254

Analyst(s): Graham Waller , Hung LeHong

Summary

When building and expanding a digital business, CIOs will benefit from being more specific about the ambition of the digital business strategy. Is the goal to transform the business model or to optimize the existing one? This document guides CIOs through this decision.

Table Of Contents

Analysis

  • Consider the Options for Digital Ambition: Business Optimization and/or Transformation?
    • Digital Business Optimization
    • Digital Business Transformation
  • Look at the Timing of Transformation in Your Industry and Adjacent Industries
    • When Will Your Industry Hit Its Tipping Point?
  • Consider Your Competitive Stance When Choosing a Digital Ambition
    • The Path to Becoming a Digital Business Is Nonsequential
    • Risks of Choosing the Wrong Digital Ambition

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