Gartner Research

Ignition Guide to Building a Martech Roadmap

Published: 19 May 2017

ID: G00340798

Analyst(s): Marketing Research Team


This guide includes a suite of tools and templates that will help marketing leaders align their martech stack with marketing goals, identify capability gaps and develop a martech roadmap.

Table Of Contents



Before You Start

Common Pitfalls and Keys to Success

Step 1 of 4: Define the Martech Roadmap's Scope


Step 2 of 4: Identify Martech Capabilities


Step 3 of 4: Select and Sequence Martech Capabilities


Step 4 of 4: Visualize and Communicate the Roadmap


Review Your Performance

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