Gartner Research

Market Trends: Ways CSPs Can Exploit Location Data

Published: 31 August 2017

ID: G00320526

Analyst(s): Charlotte Patrick

Summary

Usage of communications service provider location data to drive internal improvements or external monetization is gaining traction. Technology strategic planners can use this research to focus their activities to succeed in this complex area.

Table Of Contents

Introduction

Market Trend

  • Aggregated Data Showing Location and Movement of People Drives the Market
  • Optimization, Tracking and More Complete Understanding of Behavior Are the Three Key Tasks Underpinned by Location
    • External Use Cases
    • Internal Use Cases
    • Recommendations
  • CSPs Are Building Six Types of Products That Include Location
    • Products Created
    • Partnerships
    • Recommendations
  • Location Products Will Change as New Technology Is Rolled Out
    • Use of Machine Learning In Location Products
    • Rollout of Small Cells and Beacons
    • 4G and 5G Networks
    • Addition of Z-Axis or Elevation

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