Gartner Research

Words Matter: Use the Right Language When Developing Strategy

Published: 16 October 2017

ID: G00337511

Analyst(s): Noah Rosenstein , Richard Hunter , Heather Colella


Certain commonly used phrases such as "IT strategy" perpetuate the mindset that IT is separate from "the business." CIOs leading innovation and strategic business change can make small changes to this language that have a big impact on embedding information and technology in the business' strategy.

Table Of Contents


  • The Power of Language
  • Examples of Counterproductive Language in Strategy
  • Questions to Test Your Language
  • Change Takes Time — Get Started Now

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