Gartner Research

Create Powerful Customer Experiences With a 360-Degree View of Your Products

Published: 17 October 2017

ID: G00328027

Analyst(s): Simon Walker , Michael Moran

Summary

Organizations need to evolve from product information management to product information intelligence. In doing so, data and analytics leaders will unlock greater business value through their programs by connecting master data to product data assets in support of customer-centric experiences.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Create a 360-Degree View of Your Products
    • Identifying Key Product Data Assets
    • Implementing the Required Information Governance, Data Management and Processes
  • Extend the 360-Degree View of Your Products
  • Use These Four Steps to Implement the Extended 360-Degree Product View

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client