Gartner Research

Create Powerful Customer Experiences With a 360-Degree View of Your Products

Published: 17 October 2017

ID: G00328027

Analyst(s): Simon Walker , Michael Moran

Summary

Organizations need to evolve from product information management to product information intelligence. In doing so, data and analytics leaders will unlock greater business value through their programs by connecting master data to product data assets in support of customer-centric experiences.

Table Of Contents

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