Gartner Research

Create Powerful Customer Experiences With a 360-Degree View of Your Products

Summary

Organizations need to evolve from product information management to product information intelligence. In doing so, data and analytics leaders will unlock greater business value through their programs by connecting master data to product data assets in support of customer-centric experiences.

Published: 17 October 2017

ID: G00328027

Analyst(s): Simon Walker Michael Moran

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Create a 360-Degree View of Your Products
    • Identifying Key Product Data Assets
    • Implementing the Required Information Governance, Data Management and Processes
  • Extend the 360-Degree View of Your Products
  • Use These Four Steps to Implement the Extended 360-Degree Product View

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