Gartner Research

The Anatomy of a Business Moment

Published: 25 October 2017

ID: G00335861

Analyst(s): Don Scheibenreif , Miriam Burt , Rob Dunie


Business moments form the design building blocks for new digital businesses. This research guides enterprise architecture and technology innovation leaders with an anatomical view of business moment components to accelerate strategic planning.

Table Of Contents


  • The Anatomy of a Business Moment
  • Business Moment Scenario: A VPA Saves the Day on Meal Planning
  • Business Moment Discovery and Detection
  • Business Moment Fulfillment
  • Next: Dynamics of the Business Moment

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