Gartner Research

Supply Chain Leads the Way as New Product Introduction Activities and Roles Grow in Complexity

Published: 05 November 2017

ID: G00343407

Analyst(s): Janet Suleski


CEOs are prioritizing company growth goals more heavily than in previous years, and supply chain must respond. Supply chain leaders responsible for new product introduction can use this research to expand supply chain's influence and support for other teams by leveraging existing capabilities.

Table Of Contents
  • Impacts


Impacts and Recommendations

  • CEOs' top priorities are business growth (57%) and product improvement (26%), requiring supply chain to improve its ability to support a growing number of NPIs
  • CEOs frame NPI success as a cross-functional effort, leading CSCOs to influence the actions of other business functions to ensure more predictably successful NPIs
  • Supply chain project managers with product launch expertise are being promoted to orchestrate cross-functional NPI project teams

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