Gartner Research

Market Guide for Advanced Analytics Service Providers for Marketing

Published: 13 December 2017

ID: G00307424

Analyst(s): Lizzy Foo Kune , Christi Eubanks


The growing volume and complexity of marketing data alongside increasing expectations for real-time data and insight activation is taxing marketing analytics teams. Marketing leaders can use this Market Guide to identify advanced analytics experts to support their data-driven marketing programs.

Table Of Contents

Market Definition

Market Direction

  • Market Trends

Market Analysis

Representative Vendors

  • Acxiom
  • Analytic Partners
  • Capgemini
  • Deloitte
  • Epsilon
  • Experian Marketing Services
  • EY
  • FICO
  • Hudson River Group
  • IBM Global Business Services
  • IRI
  • in4mation insights
  • LatentView Analytics
  • Marketing Evolution
  • Marketing Management Analytics
  • Merkle
  • Mindtree
  • Mu Sigma
  • Nielsen
  • Ninah

Market Recommendations

Gartner Recommended Reading

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