Published: 23 February 2018
ID: G00348515
Analyst(s): Lizzy Foo Kune , Anna Maria Virzi
Data literacy is essential for marketing teams, as proficiency in data analytics and customer insight is a competitive differentiator. Marketing leaders can use Gartner's 2017 Marketing Organization Capabilities Survey results to identify the traits to seek when filling data-driven marketing roles.
Survey Objective
Data Insights
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