Gartner Research

Market Guide for B2B Price Optimization and Management Software

Published: 15 March 2018

ID: G00337823

Analyst(s): Mark Lewis


Price optimization and management software is an example of artificial intelligence/machine learning that can deliver substantial business benefits. Application leaders should use this guide to assess this technology's appropriateness for their organization and identify potential software vendors.

Table Of Contents

Market Definition

  • Market Description

Market Analysis

Market Direction

Representative Vendors

  • Apttus
  • Navetti
  • Perfect Price
  • Periscope By McKinsey
  • Price f(x)
  • PROS
  • Vendavo
  • Vistaar Technologies
  • Zilliant

Market Recommendations

Gartner Recommended Reading

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