Gartner Research

Magic Quadrant for Content Marketing Platforms

Published: 27 March 2018

ID: G00343824

Analyst(s): Kirsten Newbold-Knipp , Christopher Ross , Stephen R. Wellman

Summary

Marketing leaders must boost the scale, relevance and return on content marketing investments. To meet these needs, content marketing platform vendors are merging editorial planning, content sourcing and analysis capabilities. Use this research to find a CMP that drives efficiency and results.

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Contently
    • Kapost
    • NewsCred
    • Percolate
    • ScribbleLive
    • Skyword
    • Spredfast
    • Sprinklr
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

  • Revenue and New Customers
  • Required Capabilities
  • Optional Capabilities
  • Notable Mentions
    • Curata
    • DivvyHQ
    • Mintent
    • Oracle Content Marketing
    • Scoop.it

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

Context

Market Overview

  • Customer Demands Drive a Fervent Content Marketing Focus
  • CMP Penetration and Future Adoption

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.