Gartner Research

Applying Artificial Intelligence to Enhance Market Insights

Published: 02 January 2018

ID: G00358235

Analyst(s): Market Insights and Analytics Research Team

Summary

This research provides guidance for how Market Insights can introduce AI within its function. The research analyzes secondary literature, our own literature, and discussions with AI experts to present the findings from a Market Insights perspective.

Table Of Contents

Introduction

Terminology

Why Does AI Matter for Market Insights?

What AI Capabilities Exist for Market Insights?

Data Analysis and Insight Generation

Automated Segmentation

How Can Market Insights Introduce AI in the Function?

What AI Challenges Does Market Insights Face?

Conclusion

About This Research

Endnotes

Recommended by the Authors

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