Gartner Research

L2 Digital Performance Insight: Luxury Hotels — User-Generated Content

Published: 07 September 2017

ID: G00361204

Analyst(s): L2 Hospitality Team

Summary

User-generated content has disrupted the travel industry by driving engagement. Luxury hotels are increasing investment in it, but more than half of index brands still fail to do so. Luxury hotel brands can cost-effectively fuel content engines with guest-generated imagery that resonates with guests.

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