Gartner Research

Magic Quadrant for Multichannel Marketing Hubs

Published: 24 April 2018

ID: G00331171

Analyst(s): Benjamin Bloom , Jennifer Polk , Andrew Frank , Adam Sarner , Noah Elkin

Summary

Marketing leaders will find evolutionary shifts in demand and supply for their multichannel marketing initiatives. Our inaugural MMH Magic Quadrant examines a market unifying customer data across channels, enhancing personalization and decisioning with AI, and integrating customer journey analytics.

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Adobe
    • AgilOne
    • Cheetah Digital
    • Emarsys
    • Episerver
    • IBM
    • Listrak
    • Marketo
    • Maropost
    • Optimove
    • Oracle
    • Pegasystems
    • RedPoint Global
    • Resulticks
    • Sailthru
    • Salesforce
    • SAP
    • SAS
    • Selligent Marketing Cloud
    • Sitecore
    • Zeta
  • Vendors Added and Dropped

Inclusion and Exclusion Criteria

  • Functionality
  • Digital Marketing Capability
  • Market Presence and Momentum
  • Vendor Viability

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

Context

Market Overview

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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