Gartner Research

Create Actionable, Insight-Driven Journey Maps

Published: 07 May 2018

ID: G00348339

Analyst(s): Jane-Anne Mennella


CX leaders are now joined by their leadership in realizing the value customer journey maps offer. However, recognizing their importance is only the first step. Use this research to create effective, actionable maps.

Table Of Contents


Research Highlights

  • Put Foundational CX Elements in Place First
  • Create Actionable, Accurate Customer Journey Maps
  • Derive Value From Your Journey Maps

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