Gartner Research

Industry Vision: Commerce to You

Published: 10 May 2018

ID: G00352254

Analyst(s): Jason Daigler , Gene Alvarez , Penny Gillespie


An efficient and customer-friendly online commerce experience is no longer a differentiator — it is mandatory. To differentiate today, application leaders must focus on the future of digital commerce — one that solves problems, and is anticipatory and pervasive when and where customers need it.

Table Of Contents
  • Key Challenges



  • The Four Principles of Commerce to You
    • Be Trustworthy
    • Focus on Outcomes
    • Act Continuously
    • Be Anticipatory
  • The Four Pillars of Commerce to You
    • Unlimited Channels
    • Technology Accelerators
    • Flexible and Modular Assets
    • Customer Intelligence
  • Commerce to You and Digital Business

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