Gartner Research

Use Content as a Service to Support a Unified Experience Strategy for Digital Commerce

Published: 02 July 2018

ID: G00361375

Analyst(s): Mike Lowndes

Summary

Customers expect content continuity across all channels. Yet business users are limited by the content management capabilities within their digital commerce platforms. Application leaders can use CaaS to drive consistency and enhance customer experiences as part of an API-oriented approach.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Ensure Consistency, Flexibility and Continuity of Experience
  • Solve the Challenge of Presentation in a Decoupled World
  • Understand the Challenges of Using CaaS
    • Vendors Providing CaaS Solutions

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