Gartner Research

Virtual Reality and Augmented Reality: Using Immersive Technologies for Digital Transformation, Customer Experience and Innovation

Published: 03 July 2018

ID: G00367666

Analyst(s): Marty Resnick


Application leaders should educate their business partners on the use of immersive technology (virtual reality, augmented reality and mixed reality) to achieve business outcomes and shift to a multiexperience mindset. Focus on specific use cases that will impact digital transformation immediately.

Table Of Contents
  • Key Challenges



  • Prioritize and Develop Your Immersive Technology Use Cases Based on Your Business Goals and Drivers
  • Leverage Existing Mobile App Development Teams
    • Development Tools
    • Experts and Education
  • Implement Best Practices for App Development While Focusing on the Intrinsic Requirements of Immersive Technology Experiences

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