Gartner Research

What's Hot in Digital Commerce

Published: 04 July 2018

ID: G00360889

Analyst(s): Mike Lowndes , Jason Daigler , Mark Lewis , Penny Gillespie , Sandy Shen , Christina Klock

Summary

Technology advancement is changing customer expectations of the shopping experience. In order to deliver compelling offerings, application leaders should focus on 10 hot areas that will impact the future of digital commerce in terms of customer experience, business models and emerging technology.

Table Of Contents

Analysis

  • Conversational Commerce
  • Immersive Commerce
  • Unified Commerce
  • Subscription Commerce
  • Thing Commerce
  • Enterprise Marketplace
  • API-Oriented Architecture
  • Artificial Intelligence (AI)
  • Personalization
  • Visual Configuration

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client