Gartner Research

What's Hot in Digital Commerce

Published: 04 July 2018

ID: G00360889

Analyst(s): Mike Lowndes , Jason Daigler , Mark Lewis , Penny Gillespie , Sandy Shen , Christina Klock


Technology advancement is changing customer expectations of the shopping experience. In order to deliver compelling offerings, application leaders should focus on 10 hot areas that will impact the future of digital commerce in terms of customer experience, business models and emerging technology.

Table Of Contents


  • Conversational Commerce
  • Immersive Commerce
  • Unified Commerce
  • Subscription Commerce
  • Thing Commerce
  • Enterprise Marketplace
  • API-Oriented Architecture
  • Artificial Intelligence (AI)
  • Personalization
  • Visual Configuration

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