Gartner Research

Magic Quadrant for Sales Force Automation

Published: 09 July 2018

ID: G00338301

Analyst(s): Julian Poulter , Ilona Hansen , Theodore Travis , Melissa Hilbert

Summary

The sales force automation market grew 15.7% to $6.2 billion in 2017, and embedded predictive analytics is now a common capability from the leading SFA vendors. Our evaluation of 15 vendors will help application leaders choose the solution that best meets their sales execution requirements.

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Aptean
    • Base
    • bpm'online
    • CRMNEXT
    • Infor
    • Insightly
    • Microsoft
    • Oracle
    • Pegasystems
    • PipelineDeals
    • Salesforce
    • SAP
    • SugarCRM
    • Xiaoshouyi
    • Zoho
  • Vendors Added and Dropped
    • Added
    • Dropped

Inclusion and Exclusion Criteria

  • Honorary Mentions

Evaluation Criteria

  • Ability to Execute
  • Completeness of Vision
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

Context

Market Overview

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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