Gartner Research

Market Guide for Web and Mobile App Analytics

Published: 13 July 2018

ID: G00323707

Analyst(s): Shubhangi Vashisth , Jason Wong , Adrian Leow , Melissa Davis


Data and analytics leaders use web and mobile app analytics to analyze customer behavior, application performance and usage patterns to improve the digital customer experience. Use this guide for insight into the vendor landscape for web and mobile app analytics, and for session replay vendors.

Table Of Contents

Market Definition

  • Market Description

Market Direction

Market Analysis

  • Extension of CX Analysis Through Integration With Marketing and Customer Analytics Solutions

Representative Vendors

  • Market Introduction
  • Vendor Profiles — Diversified Providers
    • Adobe
    • Amplitude
    • AT Internet
    • Google
    • IBM
    • Mixpanel
    • Pyze
  • Vendor Profiles — Mobile App Analytics
    • Adjust
    • Appsee
    • CA Technologies
    • CleverTap
    • Countly
    • Heap
    • Singular
  • Vendor Profiles — Session Replay Vendors
    • Clicktale
    • ContentSquare
    • Decibel
    • Glassbox
    • Quantum Metric
    • UserReplay

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