Gartner Research

Move Digital Commerce Architecture Toward a Digital Business Technology Platform

Published: 10 July 2018

ID: G00360893

Analyst(s): Sandy Shen , Mike Lowndes


Digital commerce is a natural progression to digital business, but the commerce architecture is not always aligned to the target business model and customer experience. Application leaders for digital commerce can better support digital business initiatives by using the right architectural approach.

Table Of Contents
  • Key Challenges



  • Identify the Primary Digital Business Models for Digital Commerce
  • Define Customer Experience Requirements Based on the Digital Business Model
  • Define the Supporting Ecosystem
  • Continuously Adapt the Commerce Architecture Toward the DBTP

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