Gartner Research

Healthcare CIOs Will Enable Three Generations of Consumer Engagement

Published: 11 July 2018

ID: G00355383

Analyst(s): Jeff Cribbs


The transformation of consumer engagement in healthcare will progress over three generations of technology, with the transitions representing major changes in engagement strategy, investment and impact. Healthcare CIOs should use this generations model in planning consumer engagement initiatives.

Table Of Contents


  • The Need for a Healthcare Consumer Engagement Generations Model
  • Gartner's Healthcare Consumer Engagement Generations Model
    • Generation 1: Wake Up, Patch Up, Catch Up
    • Generation 2: Organizations Act as One
    • Generation 3: Ecosystems Act as One
  • The Essential Starting Perspective for Using the Generations Model
  • The Major Technology Projects of the Consumer Generations Model
    • Generation 1:
    • Generation 2:
    • Generation 3:
  • Timing Investment by Applying the Generations Model to the Hype Cycle
  • Contextual Considerations in Using the Generations Model in Strategic Planning
  • Conclusion

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