Gartner Research

Presentation of Marketing Data and Analytics Survey 2018: Messy Data and Mismatched Resources Undermine Analytics Teams

Published: 19 July 2018

ID: G00343759

Analyst(s): Anna Maria Virzi , Lizzy Foo Kune

Summary

Marketing analytics leaders have made gains, winning new head count and reducing staff time spent on some manual tasks. But there are opportunities for improvement, as Gartner's survey of 503 marketing analytics leaders found. Download the presentation for detailed survey findings.

Table Of Contents

Overview

  • Methodology

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