Gartner Research

Magic Quadrant for Personalization Engines

Published: 25 July 2018

ID: G00347431

Analyst(s): Bryan Yeager , Jennifer Polk

Summary

Audiences demand brand interactions tailored to their unique needs. This is driving the rapid growth of personalization engines — and creating confusion about how to compare them. Marketing leaders can use this research to identify and evaluate personalization solutions suited to their goals.

Table Of Contents

Market Definition/Description

Magic Quadrant

  • Vendor Strengths and Cautions
    • Acquia
    • Adobe
    • BloomReach
    • Boxever
    • Certona
    • Dynamic Yield
    • Emarsys
    • Episerver
    • Evergage
    • IBM
    • IgnitionOne
    • Monetate
    • Oracle
    • Qubit
    • Reflektion
    • RichRelevance
    • SAS
    • Strands
  • Vendors Added and Dropped

Inclusion and Exclusion Criteria

Evaluation Criteria

  • Ability to Execute
    • Ability to Execute Criteria
  • Completeness of Vision
    • Completeness of Vision Criteria
  • Quadrant Descriptions
    • Leaders
    • Challengers
    • Visionaries
    • Niche Players

Context

Market Overview

  • Enabling a Unified View of the Customer
  • Testing and Experimentation at Scale
  • Balancing Automation With User Control
  • Focusing on Decisioning and Enabling Execution
  • Preparing for Increased Privacy Regulation

Gartner Recommended Reading

  • Ability to Execute
  • Completeness of Vision

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