While individual buyer personas have been widely adopted by TSPs, they are not sufficient to guide B2B strategies. An enterprise persona — a profile of the ideal customer organization — is a critical focus area for technology product marketers to apply segmentation effectively.
- Making Segmentation Actionable
- The Components of a Great Enterprise Persona
- Alternative Enterprise Persona Views Are Critical
- Applying the Enterprise Persona to Marketing and Sales Efforts
Gartner Recommended Reading