Gartner Research

Applied Infonomics: Why and How to Measure the Value of Your Information Assets

Published: 08 August 2018

ID: G00355020

Analyst(s): Douglas Laney


Data and analytics leaders should use Gartner’s information valuation methods to measure information’s potential and actual value in helping their organizations become more data-driven, manage their information assets better, and identify opportunities for innovation.

Table Of Contents
  • Key Challenges



  • Adopt an Information Asset Valuation Method Framework
  • Apply Fundamental Information Valuation Models to Prioritize and Improve the IAM Discipline
    • Intrinsic Value of Information (IVI)
    • Business Value of Information (BVI)
    • Performance Value of Information (PVI)
  • Apply Financial Information Valuation Models to Hasten the Economic Benefit of Your Information Assets
    • Cost Value of Information (CVI)
    • Market Value of Information (MVI)
    • Economic Value of Information (EVI)

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