Gartner Research

The Gartner Marketing Technology Vendor Guide, 2018

Published: 20 August 2018

ID: G00341478

Analyst(s): Noah Elkin , Adam Sarner , Bryan Yeager , Benjamin Bloom


Marketing leaders responsible for growth rely on marketing technology for results. Use this guide to understand the martech vendor ecosystem. Identify martech solutions and vendors capable of enhancing your customer insights and improving marketing operations, performance and outcomes.

Table Of Contents


  • The Marketing Technology Landscape
    • Key Trends
    • Vendor Lists
  • Content and Customer Experience
    • Content Marketing Platforms
    • Social Marketing Management Platforms
    • Influencer Marketing Solutions
    • Employee Advocacy Tools
    • A/B and Multivariate Testing Tools
    • Personalization Engines
    • Web Content Management
    • Digital Commerce Platforms
    • Customer Journey Platforms
    • Digital Asset Management
    • Customer Identity and Access Management
    • Survey and Voice-of-the-Customer Solutions
  • Advertising Technology
    • Ad Verification Services
    • Demand-Side Platforms
    • Dynamic Creative Optimization
    • Site or Search Retargeting
    • Native and Social Advertising Platforms
  • Direct Marketing and Marketing Management
    • Multichannel Marketing Hub
    • Email Marketing Platforms
    • B2B Marketing Automation
    • Account-Based Marketing (ABM) Platforms
    • Mobile Marketing Platforms
    • SEM/SEO Tools
    • Distributed Marketing Platforms
    • Work or Project Management Platforms
  • Marketing Data and Analytics
    • Customer Data Platforms
    • Data Management Platforms
    • Digital Marketing Analytics
    • Mobile Marketing Analytics
    • Multitouch Attribution
    • Identity Resolution
    • Social Analytics Platforms
    • Marketing Dashboards
    • Tag Management Systems
    • Web Analytics
    • Advanced Analytics and Data Science Solutions
  • Cool Vendors in Marketing

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