Gartner Research

The Gartner Digital Commerce Vendor Guide, 2018

Published: 29 August 2018

ID: G00352260

Analyst(s): Jason Daigler , Dayna Ford , Mike Lowndes , Christina Klock , Sandy Shen , Penny Gillespie , Mark Lewis


Digital commerce is a vital component for digital transformation and many application leaders embrace digital commerce for improving customer experience and innovating their business. Use this guide to understand the vendors in the digital commerce ecosystem and prioritize areas of investment.

Table Of Contents


  • Digital Commerce Market: Definition, Growth and Trends
    • Definition
    • About the Digital Commerce Platform Market
    • Trends
  • Digital Commerce Platforms
    • Licensed: On-Premises/Hosted/Hosted-Managed Service Applications
    • SaaS Applications
    • Open-Source Solutions
    • “Self-Service” Site Builders
    • Marketplace Commerce Sites
  • Digital Commerce Service Providers
  • Digital Commerce Ecosystem
    • Distributed Order Management
    • Commerce Search
    • Web Content Management/Digital Experience Platforms
    • Personalization Engines
    • Digital Analytics
    • Customer Journey Analytics
    • Marketplace/Channel Integration Platforms
    • Marketplace Operation Platforms
    • Social Commerce
    • Subscription Management
    • Configure/Price/Quote
    • Master Data Management
    • Warehousing, Logistics and Fulfillment Service Providers
    • Marketing Automation
    • Assisted Selling
    • A/B and Multivariate Testing
    • Translation Services
    • Content as a Service
    • Conversational Commerce Platforms
  • Cool Vendors in 2017 and 2018

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