Gartner Research

Market Insight: How Tech CEOs Can Position and Promote Services in the New World of Hybrid Cloud and Multicloud

Published: 13 September 2018

ID: G00372986

Analyst(s): Sid Nag , Rene Buest


The cloud adoption landscape is one of hybrid clouds and multiclouds. Gartner predicts that, by 2020, 75% of organizations will have deployed a multicloud or hybrid cloud model. Tech CEOs must seize this opportunity quickly to offer services to drive revenue and accelerate their business growth.

Table Of Contents


Background and Context

  • Digital Business Pushes Organizations Into the Cloud
  • Lack of Cloud Expertise Calls for an External Trusted Partner
  • Hybrid Cloud and Multicloud Utilization Is the Reality of Executing Digital Business Transformation

The Impact

  • Leverage Three Key Service Areas
    • Software as a Service
    • Cloud Brokerage — Opportunity for Cash in a Hybrid Cloud and Multicloud World
    • Managed Service Offerings — The Next Gold Rush


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